7 Nov 2016
The technology redefining the Australian film industry
Who needs an ‘every man’ character when your character can literally be every man or woman?
While not everyone out there supports the use of virtual reality in filmmaking (looking at you Steven Spielberg), the technology presents a number of unique outlets for creative storytelling. Think of it this way – imagine being able to tell a new age ‘choose your own adventure’ story that well and truly puts the audience in the shoes of the main character.
The latest from the front!
Of all genres, augmented reality is being seen as the next great frontier for news and documentary film making. With this technology you can create a mobile-centric piece of content that allows the audience to see before them, in the real world, the scope of the issue at hand. Tech start-up Magic Leap are already showing us what’s possible when this sort of technology is put into the right hands – with a number of rather imaginative test concepts available.
Who needs 3D?
If you thought the past obsession with 3D was ridiculous, wait until you create a film centred around a 5D experience. This involves thinking of all the logical (and enjoyable) types of sensory input your story involves, and working with key cinema chains to craft an immersive viewing experience. This could include controlled temperature changes, scents, moving seats, surround sound, and 3D visuals all in the one space.
Sell me a story!
Not every filmmaker out there is working to create Oscar gold, some are creating brand stories for the sake of selling a dream (and product). YouTube, Instagram, and Snapchat have opened us up to more interactive forms of long-form and episodic storytelling for brands. Don’t dismiss the potential of platforms such as Facebook Live and Periscope either, which give people the opportunity to experience major events regardless of their location.
Netflix and win!
When it comes to TV, one of the biggest technology shifts has been the growth of streaming. Whether it is Netflix, Hulu, Amazon or Stan, people are now watching TV shows in long, uninterrupted chunks. They’re binge watching. This results in greater demand for content that is less episodic, and more like a 13-hour movie. In addition to this, some of these platforms have also become alternate distribution channels for new movies (with Netflix already producing their own film content).
New opportunities in the Australian film industry
The Australian film industry and its TV counterpart can now play in a larger documentary sandbox thanks to the recent unveiling of SBS Viceland. This new channel, the trend of co-opting calls for people who are willing to use their filmmaking talents, and the technology available to cover a diverse range of issues pertaining to our society, is promising to make a huge impact.
What do Pirates of the Caribbean, Thor and even a Doctor Who spinoff all have in common? Australian talent, facilities and locations. Whether you are an editor, cinematographer, lighting expert or sound designer, this is a great time for the Australian film industry between additional work gained from international productions and more interest in quality, locally produced content.
Once upon a time, TV was the only place a filmmaker could make his name in the ad game. Fast forward to today and capable filmmakers are working directly with big brands to make ads that go viral, content series that bring brands to life, and cause-related efforts that help drive action. The core of this shift is digital advertising and the emergence of YouTube, Vimeo, and other online video platforms.
Between the acclaimed collaborative TV and online project that is hitRECord and the willingness of both cable networks and streaming services to pick up new ideas, TV is currently a creative paradise. Your work doesn’t need to be live-action either – a recent animated short about police on the Gold Coast (akin to Archer) has been picked up by Netflix for a full series order.
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